// nicheindex.co / pricing
The newsletter market has leaders, underserved niches, and categories nobody has claimed yet.
Three tiers. One index. Updated daily.
// choose your tier
Discovery
The index, open. Browse, search, and follow the newsletter market without paying for it.
No credit card required.
Creator Intelligence
The niche analysis layer. For creators deciding where to launch and operators monitoring their market.
One paid subscriber covers it.
Everything in Discovery, plus:
Sponsor Intelligence
For brands and media buyers.
Real sponsorship intelligence across 16,610+ newsletters. Know which brands are spending, where, and how often, before you commit budget.
One avoided bad placement covers the annual cost.
Limited early cohort. No commitment required.
Everything in Creator Intelligence, plus:
16,610
Publications indexed
327
Segments tracked
Daily
Census refresh
6
Scoring dimensions
// full feature comparison
| Free | Creator $79/yr | Sponsor $799/yr | |
|---|---|---|---|
| Discovery | |||
| Browse full newsletter index | ✓ | ✓ | ✓ |
| Newsletter profiles | ✓ | ✓ | ✓ |
| Topic pages | ✓ | ✓ | ✓ |
| Search and filters | ✓ | ✓ | ✓ |
| Free niche scorecard | ✓ | ✓ | ✓ |
| Market intelligence | |||
| Full niche briefings (27 topics) | — | ✓ | ✓ |
| Segment explorer (327 segments) | — | ✓ | ✓ |
| Competition density and opportunity scores | — | ✓ | ✓ |
| Pricing benchmarks per niche | — | ✓ | ✓ |
| Subscriber counts (free + paid breakdown) | — | ✓ | ✓ |
| Growth trends (7d / 30d / 90d) | — | ✓ | ✓ |
| Publishing cadence and activity data | — | ✓ | ✓ |
| NicheIndex ratings (6 dimensions) | — | ✓ | ✓ |
| Analysis tools | |||
| Ranked full-index database view | — | ✓ | ✓ |
| Head-to-head comparison tool | — | ✓ | ✓ |
| Content opportunity analysis | — | ✓ | ✓ |
| Export topic reports and niche comparisons | — | ✓ | ✓ |
| Sponsor and advertising intelligence | |||
| Sponsor activity database | — | — | ✓ |
| Brand frequency analysis | — | — | ✓ |
| Reach + engagement for media buyers | — | — | ✓ |
| Ad density data across the index | — | — | ✓ |
| Brand safety scores | — | — | ✓ |
| Bulk export with sponsor summaries | — | — | ✓ |
| Priority data requests | — | — | ✓ |
| Start Free | Get Access | Coming soon | |
// common questions
How is this different from searching Substack?
Substack shows you what's on Substack. NicheIndex shows competition density, growth trajectories, segment breakdowns, and publishing behavior across the full market. Different question, different answer.
Can I try before paying?
The free tier is a real product, not a trial. Browse the index, follow niches, get a niche scorecard. When you want the analysis layer, that's Creator.
How current is the data?
The census refreshes daily. Behavioral signals refresh twice a week. Every metric carries a timestamp so you know exactly how fresh it is.
Why annual pricing?
Markets move. New newsletters enter. Competitors grow. A one-time snapshot is a directory. An annual subscription is a market intelligence tool. The value is in the ongoing picture, not the single moment.
Does the index cover local and regional newsletters?
Yes. The index includes local and regional publications. Sponsor Intelligence tier includes priority data requests. If a market you care about isn't indexed, we'll add it.
Is my data shared with anyone?
No. Your account, watchlists, and exports are yours.